Airline Marketing

Sacca > Courses > Airport & Airline > Airline Marketing

Course Features

Lectures 0
Quizzes 0
Duration 18 week
Students 50
Assessments Yes

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Airport & Airline

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Airline Marketing

18 weeks

All levels

0 lessons

0 quizzes

50 students

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About

Stay ahead of the competition by understanding and applying sound marketing principles.

Course Code: SIFTAV-02

What you will learn?

Upon completing this course you will have the skills to:

Interpret and understand your customers’ needs
Segment your targeted markets
Exceed your customers’ expectations with product innovation, product quality and efficient distribution
Develop creative and cost-effective marketing strategies

Course content

The evolution of technology and its impact in customer engagement and marketing methodologies
Developing marketing processes & strategies in alignment with organizational objectives
The current airline business environment and its impact on airline marketing
Impact of technology on distribution and communication channels: best practices including social media
Market environment scanning & market research methodologies
Developing a marketing plan and strategy in a case study approach
The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
How to create value for, and communicate value to, your customers
Airline alliances and marketing: benefits & drawbacks
Practical strategies for managing your marketing plan efficiently

Certificate awarded

An IATA Certificate is awarded to participants successfully passing the final exam.

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